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Join the campaign to move America to a more honest place on race, one person at a time. #CheckYourBias

There’s no such thing as being “colorblind.” 3 out of 4 people who take the Implicit Association Test turn out to be racially biased against Black people, even if they’re not conscious of it. How do you know you’re not one of them? Sign up now to #CheckYourBias:

3 out of 4 people are racially biased. Don’t believe you’re one? Sign up now to find out. #CheckYourBias racial_bias_stats_final.png

If 88% of white people who take the implicit bias test are racially biased, and over 80% of newsrooms are white, how can media be as objective as it claims to be? Simple. It can’t. Join the movement and call on media to check its racial bias now:

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